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For the first time in the kingdom Al Kifah Readymix & Blocks introduced Environmental Green Concrete to the Saudi market. In the presence of its Customers, Partners and Consultants a live batch plant trial was held in Ahsa main factory New Research and Development Center. Setting a new benchmark in the Readymix market Kifah readymix is still proving that it is an innovation leader. Taking into consideration its social responsibility towards the community and environment this is a great leap in the construction market in general and readymix industry in particular. The new product using natural pozzolan material Manaseer Crete is combined of several characteristics such as durability, sustainability and environmental friendly. In addition to the ability of reducing all manufactured mineral material to the minimum which means less carbon footprint and less trucks on the road. Kifah readymix is committed to deliver the highest level of service and best quality as well fulfilling its responsibility towards the community.