Alkifah Readymix and Blocks, a leading company in the field of ready-mix and blocks, is taking part in a unique initiative lead by Ithraa “Eastern Province Innovates.” This time, Alkifah’s participation focuses on supporting artistic creativity. The initiative aims to make a significant leap in the creative culture by promoting art and supporting Saudi artists, using Alkifah’s trucks as carriers of Saudi Arabian art.
Given the historical significance of the Al-Ahsa region as the start of this company, itchosen to hosts this initiative at Jabal Qarah. In a tour titled “Quality and Art,” Alkifah Readymix and Blocks, known for their commitment to creativity in all aspects of concrete preparation and placement, have dedicated their trucks to artists to create cultural artworks in Al-Ahsa.
The event showcase Saudi calligraphers and painters who draw inspiration from the landmarks and vision of Saudi Arabia’s Vision 2030. Their artwork will travel through our streets, carrying within them the highest quality concrete and showcasing the artists’ talent to spread our culture of creativity within the community. This initiative was chosen to make art accessible, allowing a larger number of people to enjoy it while showcasing our products.
Dana AlAfaleq, the Corporate Communications and Sustainability Manager at Alkifah Holding, emphasized the holding company’s commitment to supporting its subsidiaries in achieving unique corporate social responsibility programs for the community. Alkifah Holding is dedicated to implementing sustainability strategies in an innovative manner and making a positive impact in all its endeavors.
It is worth mentioning that Alkifah Readymix and Blocks aim to promote the concept of corporate social responsibility through this participation, contributing to the advancement of the community and its institutions. They strive to become an integral part of the community, turning their initiatives into tangible realities through impactful programs and activities.